In 2019, GOGA Goat Yoga ventured into the high-stakes waters of Shark Tank during Season 10. Phillips and Kitchen faced the panel of investors requesting $500,000 in exchange for a 15% equity stake in their growing enterprise. They kicked off the pitch with an energetic introduction to their unique business model, where yoga enthusiasts could practice surrounded by adorable baby goats.
The Sharks were quite engaged throughout the pitch, providing both praise and skepticism. Robert Herjavec and Lori Greiner brought humor and spontaneity when they were willing to try goat yoga during the meeting. Guest Shark Alli Webb asked about the benefits.
“Animals naturally bring you to the present, and they are very therapeutic,” Phillips answered. “So a lot of the times, we have people come to our classes and say, ‘This is exactly what I needed after a stressful week” or, “I just had a death in the family, and this really helped me cope with that.”
Webb and Herjavec stated that the idea seemed “gimmicky.” Despite his skepticism about the business model, Mark Cuban provided some valuable advice on how to expand the company. Ultimately, they didn’t secure any investment but left the tank with valuable feedback and insights from the experienced panel of investors.